{"id":8143,"date":"2023-06-27T08:58:48","date_gmt":"2023-06-27T08:58:48","guid":{"rendered":"https:\/\/kraios.app\/news\/gundem\/2023\/06\/27\/zalando-yeni-icerik-kurallari-nedeniyle-ab-komisyonunu-dava-etti\/"},"modified":"2023-06-27T08:58:48","modified_gmt":"2023-06-27T08:58:48","slug":"zalando-yeni-icerik-kurallari-nedeniyle-ab-komisyonunu-dava-etti","status":"publish","type":"post","link":"https:\/\/kraios.app\/news\/gundem\/2023\/06\/27\/zalando-yeni-icerik-kurallari-nedeniyle-ab-komisyonunu-dava-etti\/","title":{"rendered":"Zalando, yeni i\u00e7erik kurallar\u0131 nedeniyle AB Komisyonu&#8217;nu dava etti"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Almanya merkezli Zalando firmas\u0131, Dijital Hizmetler Yasas\u0131 (DSA) kapsam\u0131nda &#8220;\u00c7ok B\u00fcy\u00fck \u00c7evrimi\u00e7i Platform&#8221; olarak tan\u0131mlanmas\u0131 nedeniyle AB&#8217;nin en y\u00fcksek hukuki merci olan Avrupa Adalet Divan\u0131&#8217;nda AB Komisyonu&#8217;na kar\u015f\u0131 hukuki s\u00fcre\u00e7 ba\u015flatt\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n<p>A\u00e7\u0131klamada, Zalando&#8217;nun yeni yasa kapsam\u0131nda sistemik riskleri y\u00f6netmekle y\u00fck\u00fcml\u00fc \u00e7ok b\u00fcy\u00fck dijital platform olarak tan\u0131mlanmas\u0131na itiraz etti\u011fine dikkat \u00e7ekildi.<\/p>\n<p>AB Komisyonu&#8217;nun Zalando i\u015f modelinin b\u00fcy\u00fck k\u0131sm\u0131n\u0131n perakende niteli\u011fi ta\u015f\u0131d\u0131\u011f\u0131n\u0131 dikkate almad\u0131\u011f\u0131 belirtilen a\u00e7\u0131klamada, \u015firketin 3&#8217;\u00fcnc\u00fc taraflardan gelen zararl\u0131 veya yasa d\u0131\u015f\u0131 i\u00e7eri\u011fi yayma konusunda sistemik bir risk olu\u015fturmad\u0131\u011f\u0131na i\u015faret edildi.<\/p>\n<p>A\u00e7\u0131klamada, Zalando&#8217;nun m\u00fc\u015fterilerine \u00e7e\u015fitli markalar\u0131n ve yerle\u015fik ortaklar\u0131n titizlikle incelenmi\u015f \u00fcr\u00fcnlerini almalar\u0131 i\u00e7in g\u00fcvenli bir \u00e7evrim i\u00e7i ortam sundu\u011funa vurgu yap\u0131ld\u0131.<\/p>\n<p>AB&#8217;nin &#8220;\u00c7ok B\u00fcy\u00fck \u00c7evrimi\u00e7i Platformlar\u0131&#8221; de\u011ferlendirmek i\u00e7in a\u00e7\u0131k ve tutarl\u0131 bir metodolojisi olmad\u0131\u011f\u0131 ifade edilen a\u00e7\u0131klamada, firman\u0131n bu durumdan kaynaklanan e\u015fit olmayan muameleye itiraz etti\u011fi kaydedildi.<\/p>\n<p>AB Komisyonu, nisan ay\u0131nda, yeni yasa kapsam\u0131nda Avrupa&#8217;da faaliyet g\u00f6steren ve daha sert kurallar uygulanacak b\u00fcy\u00fck dijital platform ve arama motorlar\u0131 listesini belirlemi\u015fti.<\/p>\n<p>Burada, Alibaba, Amazon, Apple AppStore, Booking.com, Facebook, Google Play, Google Maps, Google Shopping, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, Wikipedia, YouTube ve Zalando&#8217;nun \u00e7ok b\u00fcy\u00fck \u00e7evrim i\u00e7i platform, Bing ve Google da \u00e7ok b\u00fcy\u00fck arama motoru olarak s\u0131n\u0131fland\u0131r\u0131lm\u0131\u015ft\u0131.<\/p>\n<p>Belirlenen 19 platform yasa kapsam\u0131nda yeni ve kat\u0131 y\u00fck\u00fcml\u00fcl\u00fcklere uymak zorunda kalacak.<\/p>\n<p>Bu platformlar\u0131n dezenformasyonu s\u0131n\u0131rlamalar\u0131, yasa d\u0131\u015f\u0131 i\u00e7eri\u011fi h\u0131zla kald\u0131rmalar\u0131, re\u015fit olmayanlar\u0131 internet ortam\u0131nda daha iyi korumalar\u0131, risk de\u011ferlendirmesi yapmalar\u0131, riskleri azaltmaya y\u00f6nelik ad\u0131m atmalar\u0131 ve d\u0131\u015f denetime tabi tutulmalar\u0131 gibi kurallara uymalar\u0131 gerekecek.<\/p>\n<p>Bu dijital platformlar AB taraf\u0131ndan daha s\u0131k\u0131 bi\u00e7imde denetlenecek.<\/p>\n<p>Kural ihlalinde bulunan dijital platformlara k\u00fcresel cirolar\u0131n\u0131n y\u00fczde 6&#8217;s\u0131na ula\u015fan para cezalar\u0131 uygulanabilecek.<\/p>\n<p>\u0130hlallerin tekrar\u0131 durumunda s\u00f6z konusu dijital platformlar\u0131n AB&#8217;deki faaliyetine son verilebilecek.<\/p>\n<p>                            <span class=\"detay-foto-editor\">&#13;<br \/>\n                                <a href=\"https:\/\/www.aa.com.tr\/tr\/p\/abonelik-talep-formu\/1001\" target=\"_blank\" style=\"font-size:12px; color:#444; text-decoration:none;\" rel=\"noopener\">&#13;<br \/>\n                                    Anadolu Ajans\u0131 web sitesinde, AA Haber Ak\u0131\u015f Sistemi (HAS) \u00fczerinden abonelere sunulan haberler, \u00f6zetlenerek yay\u0131mlanmaktad\u0131r. <b style=\"color:#1897F7\">Abonelik i\u00e7in l\u00fctfen ileti\u015fime ge\u00e7iniz.<\/b>&#13;<br \/>\n                                <\/a>&#13;<br \/>\n                            <\/span>\n                        <\/div>\n<p><script>\n\t  window.fbAsyncInit = function() {\n\t\tFB.init({\n\t\t  appId: '1855843514662870',\n\t\t  status : true, \/\/ check login status\n\t\t  cookie : true, \/\/ enable cookies to allow the server to access the session\n\t\t  xfbml  : true  \/\/ parse XFBML\n\t\t});\n\t  };<\/p>\n<p>\t  (function() {\n\t\tvar e = document.createElement('script');\n\t\te.src=\"https:\/\/connect.facebook.net\/tr_TR\/all.js\";\n\t\te.async = true;\n\t\tdocument.getElementById('fb-root').appendChild(e);\n\t  }());\n    <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almanya merkezli Zalando firmas\u0131, Dijital Hizmetler Yasas\u0131 (DSA) kapsam\u0131nda &#8220;\u00c7ok B\u00fcy\u00fck \u00c7evrimi\u00e7i Platform&#8221; olarak tan\u0131mlanmas\u0131 nedeniyle AB&#8217;nin en y\u00fcksek hukuki merci olan Avrupa Adalet Divan\u0131&#8217;nda AB Komisyonu&#8217;na kar\u015f\u0131 hukuki s\u00fcre\u00e7 ba\u015flatt\u0131\u011f\u0131n\u0131 duyurdu. A\u00e7\u0131klamada, Zalando&#8217;nun yeni yasa kapsam\u0131nda sistemik riskleri y\u00f6netmekle y\u00fck\u00fcml\u00fc \u00e7ok b\u00fcy\u00fck dijital platform olarak tan\u0131mlanmas\u0131na itiraz etti\u011fine dikkat \u00e7ekildi. AB Komisyonu&#8217;nun Zalando i\u015f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8144,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/kraios.app\/news\/wp-json\/wp\/v2\/posts\/8143"}],"collection":[{"href":"https:\/\/kraios.app\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kraios.app\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kraios.app\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kraios.app\/news\/wp-json\/wp\/v2\/comments?post=8143"}],"version-history":[{"count":0,"href":"https:\/\/kraios.app\/news\/wp-json\/wp\/v2\/posts\/8143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kraios.app\/news\/wp-json\/wp\/v2\/media\/8144"}],"wp:attachment":[{"href":"https:\/\/kraios.app\/news\/wp-json\/wp\/v2\/media?parent=8143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kraios.app\/news\/wp-json\/wp\/v2\/categories?post=8143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kraios.app\/news\/wp-json\/wp\/v2\/tags?post=8143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}