T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) E-Ticaret Meclis \u00dcyesi Seyhun \u00d6zkara, AA muhabirine yapt\u0131\u011f\u0131 de\u011ferlendirmede, 2023’\u00fcn e-ticaret hareketlili\u011finin ya\u015fanaca\u011f\u0131 en \u00f6nemli d\u00f6nemlerden biri olabilece\u011fini s\u00f6yledi.<\/p>\n
\u0130\u015fletmelerin s\u00f6z konusu g\u00fcnde iyi bir kampanya ile y\u00fcksek sat\u0131\u015flar elde edebilece\u011fini ifade eden \u00d6zkara, markalar\u0131n bu g\u00fcne \u00f6zel indirimler yapmas\u0131 ve site i\u00e7inde kullan\u0131c\u0131lar\u0131 y\u00f6nlendirecek \u00f6zellikler sunmas\u0131 gerekti\u011fini dile getirdi.<\/p>\n
Ge\u00e7en y\u0131l Anneler G\u00fcn\u00fc’nde yap\u0131lan internet al\u0131\u015fveri\u015flerinde kuyumculuk sekt\u00f6r\u00fcn\u00fcn y\u00fcksek sat\u0131\u015flar ger\u00e7ekle\u015ftirdi\u011fini, aksesuar kategorisindeki tak\u0131, bileklik, kolye gibi \u00fcr\u00fcnlerin de ciddi bir sat\u0131\u015f oran\u0131 oldu\u011funu dile getiren \u00d6zkara, “Bu y\u0131l y\u00fckselen alt\u0131n ve g\u00fcm\u00fc\u015f fiyatlar\u0131 nedeniyle kullan\u0131c\u0131lar, daha \u00e7ok aksesuar kategorilerine y\u00f6nelmeye ba\u015flad\u0131. Yine k\u00fc\u00e7\u00fck ev aletleri Anneler G\u00fcn\u00fc’nde en \u00e7ok tercih edilen \u00fcr\u00fcn gruplar\u0131ndan biri.” dedi.<\/p>\n
\u00d6zkara, Anneler G\u00fcn\u00fc’nde telefon sat\u0131\u015flar\u0131n\u0131n artmas\u0131n\u0131 ve elektronik kategorisinde hareketlenme beklediklerini de s\u00f6yleyerek, “Bu y\u0131l sepet tutar\u0131n\u0131 1270 lira civar\u0131nda \u00f6ng\u00f6r\u00fcyoruz. Elbette bu, \u00fcr\u00fcn gruplar\u0131na g\u00f6re de\u011fi\u015fiklik g\u00f6sterebilir ancak genel tabloda buna yak\u0131n bir rakam g\u00f6rebiliriz.” diye konu\u015ftu.<\/p>\n
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Ge\u00e7en y\u0131l perakende e-ticaret hacmi 458 milyar oldu<\/h3>\n
\u00d6zkara, e-ticaret sekt\u00f6r\u00fcndeki geli\u015fmelere ili\u015fkin de de\u011ferlendirmede bulunarak, ge\u00e7en y\u0131l itibar\u0131yla T\u00fcrkiye’de e-ticaret hacminin y\u00fczde 109 art\u0131\u015fla 800 milyar liraya ula\u015ft\u0131\u011f\u0131na dikkati \u00e7ekti.<\/p>\n
Ge\u00e7en y\u0131l sipari\u015f adetlerinin bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 43 art\u0131\u015fla 3 milyar 347 milyondan, 4 milyar 787 milyona \u00e7\u0131kt\u0131\u011f\u0131n\u0131 anlatan \u00d6zkara, \u015funlar\u0131 kaydetti:<\/p>\n
“2022 y\u0131l\u0131nda perakende e-ticaret hacmi 458 milyar lira olarak ger\u00e7ekle\u015fti. Her ne kadar pandemin etkisini art\u0131k hayat\u0131m\u0131zda \u00e7ok hissetmesek de sosyalle\u015fip normal hayattaki al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131za k\u0131smen d\u00f6nsek de bu rakamlar e-ticaret b\u00fcy\u00fcmesi a\u00e7\u0131s\u0131ndan g\u00fczel rakamlar oldu. 2019 y\u0131l\u0131nda e-ticaret hacmi toplam perakendenin i\u00e7erisinde y\u00fczde 4 civar\u0131ndayd\u0131. Pandemi ile birlikte bu rakam y\u00fczde 15’lere \u00e7\u0131kt\u0131. Bu sene ise bu rakam y\u00fczde 18,6’ya ula\u015ft\u0131. \u00d6te yandan T\u00fcrkiye’deki i\u015fletme say\u0131lar\u0131, yani e-ticaret yapan firmalar\u0131n say\u0131s\u0131 550 bine ula\u015ft\u0131. Ge\u00e7en sene bu rakam 470 bindi. Rakam gitgide art\u0131yor. Ama bu i\u015fletmelerin sadece 32 bininin kendine ait bir e-ticaret sitesi var. Yani 550 bin say\u0131s\u0131n\u0131n i\u00e7erisinde kendi markalar\u0131n\u0131 yans\u0131tan, kendi siteleri \u00fczerinden sat\u0131\u015f yapan sadece 32 bin i\u015fletme var. Ama bu rakamlar\u0131n da h\u0131zla artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.”<\/p>\n
\u00d6zkara, e-ticarette Kovid-19 salg\u0131n\u0131yla seyahat, h\u0131zl\u0131 t\u00fcketim malzemeleri ve market al\u0131\u015fveri\u015flerinin h\u0131zl\u0131 b\u00fcy\u00fcyen kategoriler olarak \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131na da dikkati \u00e7ekerek, \u015fu ifadeleri kulland\u0131:<\/p>\n
“Perakendecili\u011fe bakt\u0131\u011f\u0131m\u0131zda ise \u00f6n plana \u00e7\u0131kan sekt\u00f6rler, bilgisayar, elektronik \u00fcr\u00fcnler, ev e\u015fyalar\u0131 ve tekstil \u00fcr\u00fcnleri oluyor. KOB\u0130 segmentine indi\u011fimizde yani k\u00fc\u00e7\u00fck i\u015fletmelerin kendi siteleri \u00fczerinden yapm\u0131\u015f oldu\u011fumuz raporlamaya g\u00f6re de h\u0131rdavat, kamp, outdoor malzemeleri, spor ekipmanlar\u0131 gibi bir\u00e7ok kategori dahil oluyor. \u00c7\u00fcnk\u00fc bu alanlar hala bo\u015f. Firmalar bu alanlarda h\u0131zl\u0131 b\u00fcy\u00fcme kat edebilme ve y\u00fcksek cirolardan pay alma \u015fans\u0131na halen sahip.”<\/p>\n
30 milyar liran\u0131n \u00fczerinde hacim bekleniyor<\/h3>\n
Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 Emre Ekmek\u00e7i de sekt\u00f6r\u00fcn Anneler G\u00fcn\u00fc kampanyalar\u0131n\u0131n uyguland\u0131\u011f\u0131 d\u00f6nemde 30 milyar liran\u0131n \u00fczerinde hacim bekledi\u011fini s\u00f6yledi.<\/p>\n
\u0130nternetten yap\u0131lan al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n b\u00fcy\u00fcmeye devam etti\u011fine de\u011finen Ekmek\u00e7i, Anneler G\u00fcn\u00fc kapsam\u0131nda en \u00e7ok sat\u0131lan \u00fcr\u00fcnlere ili\u015fkin “Hediye kategorilerine bakt\u0131\u011f\u0131m\u0131zda k\u00fc\u00e7\u00fck ev aletleri, cep telefonu ve tablet gibi teknoloji \u00fcr\u00fcnleri, kozmetik, giyim, ayakkab\u0131, \u00e7anta ve m\u00fccevherat \u00fcr\u00fcnlerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.” de\u011ferlendirmesinde bulundu.<\/p>\n
Ekmek\u00e7i, Anneler G\u00fcn\u00fc al\u0131\u015fveri\u015finin di\u011fer \u00f6zel g\u00fcnlerde oldu\u011fu gibi iki hafta \u00f6nceden ba\u015flad\u0131\u011f\u0131n\u0131 belirterek, \u015funlar\u0131 s\u00f6yledi:<\/p>\n
“Pandeminin etkisinde ge\u00e7irdi\u011fimiz Anneler G\u00fcn\u00fc’n\u00fcn ard\u0131ndan bu y\u0131l da bu \u00f6zel g\u00fcn\u00fc \u015fubat ay\u0131 ya\u015fad\u0131\u011f\u0131m\u0131z deprem felaketinin g\u00f6lgesinde kar\u015f\u0131l\u0131yoruz. Ayn\u0131 zamanda bu y\u0131l Anneler G\u00fcn\u00fc, Cumhurba\u015fkanl\u0131\u011f\u0131 ve genel se\u00e7imler ile ayn\u0131 g\u00fcne denk geliyor. Herkes i\u00e7in en kutsal ki\u015fileri olan annelerimize \u00f6zel bug\u00fcn i\u00e7in bir yandan al\u0131\u015fveri\u015fler de yap\u0131l\u0131yor. Anneler G\u00fcn\u00fc kapsam\u0131ndaki al\u0131\u015fveri\u015flerin e-ticaret verilerine olumlu katk\u0131 sa\u011flamas\u0131n\u0131 bekliyoruz. Pandeminin etkisi ge\u00e7se de o d\u00f6nemde hayat\u0131m\u0131z\u0131n ayr\u0131lmaz par\u00e7as\u0131 olan online al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 b\u00fcy\u00fcyemeye devam ediyor.”<\/p>\n