\n<\/p>\n
E-Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 Emre Ekmek\u00e7i, e- ticaret sitelerinde bayram i\u00e7in haz\u0131rlanacak tatl\u0131 malzemeleri, \u00e7ikolata, \u015feker, kahve gibi g\u0131da al\u0131\u015fveri\u015fleri ile giyim ve ayakkab\u0131 al\u0131\u015fveri\u015flerinin ba\u015flad\u0131\u011f\u0131n\u0131 belirterek, “\u00d6zellikle bayrama \u00f6zel markalar\u0131n ve pazaryerlerinin kampanyalar\u0131 ile al\u0131\u015fveri\u015flerde y\u00fczde 30 art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz.” dedi.<\/p>\n
Konuya ili\u015fkin AA muhabirine a\u00e7\u0131klamada bulunan Ekmek\u00e7i, ramazan ay\u0131 haz\u0131rl\u0131klar\u0131 ve bayram al\u0131\u015fveri\u015flerinin kovid-19 salg\u0131n\u0131n\u0131n getirdi\u011fi al\u0131\u015fkanl\u0131klarla e-ticaret \u00fczerinden yap\u0131lmaya devam edildi\u011fini belirterek, “T\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 online al\u0131\u015fveri\u015fe y\u00f6nelmesi ve kampanyalar\u0131n da etkisiyle bu bayram al\u0131\u015fveri\u015flerinde de e-ticaretin \u00f6n planda olmas\u0131n\u0131 bekliyoruz.” diye konu\u015ftu.<\/p>\n
\u015eubat ay\u0131nda ya\u015fanan deprem felaketinin ard\u0131ndan ramazan ay\u0131nda hediye olarak g\u00f6nderilen ramazan kolisi sat\u0131\u015flar\u0131nda art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 aktaran Ekmek\u00e7i, \u015funlar\u0131 kaydetti:<\/p>\n
“Yard\u0131mla\u015fman\u0131n \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131 ramazan ay\u0131nda t\u00fcketiciler ihtiya\u00e7 sahiplerine destek olmak i\u00e7in bu kolileri tercih ediyor. Bu y\u0131l hediye ramazan kolilerine depremden etkilenen vatanda\u015flar\u0131m\u0131z i\u00e7in haz\u0131rlanan ba\u011f\u0131\u015f kartlar\u0131 da eklendi. \u00d6zellikle pazar yerleri \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerle bu ba\u011f\u0131\u015f kartlar\u0131 \u00f6zelinde ramazan ay\u0131nda oldu\u011fu gibi bayram al\u0131\u015fveri\u015flerinde de t\u00fcketicilerimiz depremzedelere desteklerini yap\u0131yor.<\/p>\n
Bunlar\u0131n yan\u0131nda bayram i\u00e7in haz\u0131rlanacak tatl\u0131 malzemeleri, \u00e7ikolata, \u015feker, kahve gibi g\u0131da al\u0131\u015fveri\u015fleri ile giyim ve ayakkab\u0131 al\u0131\u015fveri\u015fleri de ba\u015flad\u0131. \u00d6zellikle bayrama \u00f6zel markalar\u0131n ve pazaryerlerinin kampanyalar\u0131 ile al\u0131\u015fveri\u015flerde y\u00fczde 30 art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz.”<\/p>\n
Hepsiburada Pazarlama Grup Ba\u015fkan\u0131 Ender \u00d6zg\u00fcn ise bayram d\u00f6nemlerinde di\u011fer g\u00fcnlere g\u00f6re farkl\u0131 al\u0131\u015fveri\u015f dinamiklerinin ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ve t\u00fcm \u00fclkenin payla\u015ft\u0131\u011f\u0131 ortak \u00f6zel g\u00fcnler olmas\u0131 nedeniyle daha fazla al\u0131\u015fveri\u015fin yap\u0131ld\u0131\u011f\u0131 d\u00f6nemler oldu\u011funu s\u00f6yledi.<\/p>\n
Ramazan ay\u0131 itibar\u0131yla temel t\u00fcketim-g\u0131da, z\u00fcccaciye kategorilerinde \u00f6nemli bir talep g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc aktaran \u00d6zg\u00fcn, “Bayram \u00f6ncesinde en \u00e7ok temel t\u00fcketim-g\u0131da, sa\u011fl\u0131k-g\u00fczellik, anne-bebek ve kitap kategorisinden al\u0131\u015fveri\u015f yap\u0131l\u0131yor. \u00dclkemizde bayramlar bir tatil d\u00f6nemi olarak da de\u011ferlendirildi\u011fi i\u00e7in Hepsiburada Seyahat \u00fczerinden al\u0131nan u\u00e7ak bileti oranlar\u0131 da normal d\u00f6nemlere g\u00f6re daha y\u00fcksek oluyor.” ifadelerini kulland\u0131.<\/p>\n
\u00d6zg\u00fcn, bayram al\u0131\u015fveri\u015flerinde ge\u00e7en y\u0131la g\u00f6re art\u0131\u015f olaca\u011f\u0131n\u0131 \u00f6n g\u00f6rd\u00fcklerini vurgulayarak, “Ramazan ay\u0131n\u0131n ba\u015flang\u0131c\u0131ndan bu yana z\u00fcccaciye, s\u00fcpermarket ve ev aletleri kategorilerine ilgi artt\u0131. \u00d6rne\u011fin; d\u00fcd\u00fckl\u00fc tencere sat\u0131\u015flar\u0131m\u0131z ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 48, T\u00fcrk kahvesi makinelerinin sipari\u015finde ise y\u00fczde 173\u2018l\u00fck art\u0131\u015f g\u00f6r\u00fcld\u00fc. S\u00fcpermarket kategorisine bakt\u0131\u011f\u0131m\u0131zda da \u00f6zellikle kahve t\u00fcketiminde ciddi bir y\u00fckseli\u015f oldu\u011funu g\u00f6r\u00fcyoruz. \u00d6rne\u011fin; filtre kahve sat\u0131\u015flar\u0131m\u0131z tam y\u00fczde 83 artt\u0131.” \u015feklinde konu\u015ftu.<\/p>\n
Depremin ilk g\u00fcn\u00fcnden itibaren t\u00fcm depremzede vatanda\u015flar\u0131n yard\u0131m\u0131na ko\u015fmak i\u00e7in pek \u00e7ok destek projesini bir arada y\u00fcr\u00fctt\u00fcklerini ifade eden \u00d6zg\u00fcn, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
“B\u00f6lgeyi e-ticaretle kalk\u0131nd\u0131rmak i\u00e7in Hepsiburada s\u00f6z\u00fc verdik.Bu d\u00f6nemde sat\u0131c\u0131lar\u0131m\u0131z\u0131 desteklemek i\u00e7in hayata ge\u00e7irdi\u011fimiz \u00e7al\u0131\u015fmalar aras\u0131nda ‘Her Sipari\u015f, Bir Destek’ projemizle deprem b\u00f6lgesinde faaliyet g\u00f6steren \u00fcreticilerin ve kad\u0131n kooperatiflerinin y\u00f6resel \u00fcr\u00fcnlerini sat\u0131\u015fa sunduk. Bu uygulamay\u0131 deprem b\u00f6lgesinde bulunan t\u00fcm i\u015fletmelere, \u00fcreticilere ve esnafa a\u00e7t\u0131k. Bu program sonras\u0131nda hem m\u00fc\u015fterilerimizden hem de deprem b\u00f6lgesinde bulunan sat\u0131c\u0131lar\u0131m\u0131zdan olduk\u00e7a fazla olumlu geri bildirim ald\u0131k.<\/p>\n
Yak\u0131n zamanda, ‘Deprem B\u00f6lgesine Ticaret ve Teknoloji G\u00fcc\u00fc’ ad\u0131n\u0131 verdi\u011fimiz uzun d\u00f6nemli projemizi duyurduk. Bu program kapsam\u0131nda b\u00f6lgedeki 10 bin KOB\u0130 ve esnaf\u0131 2 y\u0131l boyunca, Hepsiburada\u2019n\u0131n teknoloji, lojistik ve pazarlama imk\u00e2nlar\u0131yla destekleyece\u011fiz. B\u00f6ylece, ‘Deprem B\u00f6lgesine Ticaret ve Teknoloji G\u00fcc\u00fc’ program\u0131yla 2 y\u0131l i\u00e7erisinde b\u00f6lgeden yap\u0131lan e-ticaret kapasitesini 10 milyar TL\u2019ye \u00e7\u0131karmay\u0131 hedefliyoruz. Deprem b\u00f6lgesinde e-ticareti art\u0131rmaya y\u00f6nelik destek ve yat\u0131r\u0131mlar\u0131m\u0131z\u0131n etkisiyle 120 bin ki\u015finin istihdam\u0131na ve 500 bin ki\u015finin ge\u00e7imine katk\u0131 sa\u011flamay\u0131 hedefliyoruz.”<\/p>\n
\u00d6zg\u00fcn, ramazan ay\u0131na \u00f6zel deprem b\u00f6lgesindeki ihtiya\u00e7 sahiplerine destek olmak amac\u0131yla “Deprem B\u00f6lgesine Ramazan Kolisi \u0130le Destek Ol” kampanyas\u0131n\u0131 ba\u015flatt\u0131klar\u0131n\u0131 belirterek, “Kampanya kapsam\u0131nda m\u00fc\u015fterilerimiz, Hepsiburada’n\u0131n \u00f6zel \u00fcr\u00fcn sayfalar\u0131ndan online olarak Ramazan kolisi ba\u011f\u0131\u015f\u0131 yapabiliyor. Hepsiburada olarak, \u0130htiya\u00e7 Haritas\u0131 ile i\u015f birli\u011finde ihtiya\u00e7 sahiplerine ula\u015ft\u0131r\u0131lacak erzak kolileri sayesinde dayan\u0131\u015fma ruhunu g\u00fc\u00e7lendirmeyi hedefliyoruz.” diye konu\u015ftu.<\/p>\n