\n<\/p>\n
ABD’de \u015e\u00fckran G\u00fcn\u00fc<\/strong>‘nde \u00e7evrim i\u00e7i harcamalar\u0131n ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 5,5 artarak 5,6 milyar dolara ula\u015ft\u0131\u011f\u0131 bildirildi.<\/p>\n ABD medyas\u0131nda yer alan ve Adobe Analytics taraf\u0131ndan derlenen verilere g\u00f6re, \u00fclkede bir\u00e7ok b\u00fcy\u00fck ma\u011fazan\u0131n<\/strong> kapal\u0131 oldu\u011fu \u015e\u00fckran G\u00fcn\u00fc’nde \u00e7evrim i\u00e7i sat\u0131\u015flar artt\u0131.<\/p>\n \u015e\u00fckran G\u00fcn\u00fc’nde t\u00fcketicilerin \u00e7evrim i\u00e7i <\/strong>olarak yapt\u0131\u011f\u0131 harcamalar ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 5,5 art\u0131\u015fla 5,6 milyar dolara y\u00fckseldi.<\/p>\n S\u00f6z konusu harcama tutar\u0131n\u0131n, t\u00fcketicilerin 2017 y\u0131l\u0131nda \u015e\u00fckran G\u00fcn\u00fc’nde yapt\u0131\u011f\u0131 2,87 milyar dolarl\u0131k harcaman\u0131n neredeyse iki kat\u0131 oldu\u011fu dikkati \u00e7ekti.<\/p>\n \u00c7evrim i\u00e7i harcamalar\u0131n, \u00fclkede “Black Friday” olarak adland\u0131r\u0131lan ve s\u0131n\u0131rl\u0131 s\u00fcreli indirimli sat\u0131\u015flar\u0131n yap\u0131ld\u0131\u011f\u0131 “Efsane Cuma”da daha da artmas\u0131 beklenirken, harcamalar\u0131n s\u00f6z konusu bug\u00fcnde y\u0131ll\u0131k y\u00fczde 5,7 art\u0131\u015fla 9,6 milyar dolar\u0131 bulaca\u011f\u0131 tahmin edildi.<\/p>\n ABD’de kas\u0131m ay\u0131n\u0131n 4’\u00fcnc\u00fc per\u015fembesi kutlanan \u015e\u00fckran G\u00fcn\u00fc (Thanksgiving Day) ile ba\u015flayan, bunu takip eden ve indirimli al\u0131\u015fveri\u015flerin t\u00fcm \u00fclkeye yay\u0131ld\u0131\u011f\u0131 Efsane Cuma (Black Friday), k\u00fc\u00e7\u00fck i\u015fletmelerin sat\u0131\u015flar\u0131n\u0131 y\u00fckseltmeyi ama\u00e7layan K\u00fc\u00e7\u00fck \u0130\u015fletmeler Cumartesisi (Small Business Saturday) ve Siber Pazartesi (Cyber Monday) ile devam ederek Noel ve ard\u0131ndan 31 Aral\u0131k’taki Y\u0131lba\u015f\u0131 Gecesi ile sona eren d\u00f6nem, perakende sekt\u00f6r\u00fc i\u00e7in \u00f6nem ta\u015f\u0131yor.<\/p>\n “Tatil sezonu” olarak adland\u0131r\u0131lan bu d\u00f6nem, b\u00fcy\u00fck perakendeciler i\u00e7in genellikle y\u0131l\u0131n en kazan\u00e7l\u0131 zaman\u0131 olarak nitelendirilirken, ABD’deki t\u00fcketicilerin “ekonomik sa\u011fl\u0131\u011f\u0131n\u0131n” da bir \u00f6l\u00e7\u00fct\u00fc olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n \u00dclkede perakende sekt\u00f6r\u00fcne hareketlilik getiren “tatil sezonunda” bu y\u0131l enflasyon ve artan bor\u00e7lanma maliyetleri gibi ekonomik zorluklar\u0131n t\u00fcketicilerin al\u0131\u015fveri\u015f planlar\u0131n\u0131 etkileyebilece\u011fi belirtiliyor.<\/p>\n ABD’de “tatil sezonu” harcamalar\u0131n\u0131n bu y\u0131l son 5 y\u0131l\u0131n en d\u00fc\u015f\u00fck art\u0131\u015f\u0131n\u0131 g\u00f6stermesi bekleniyor.<\/p>\n ABD Ulusal Perakendeciler Birli\u011fi (NRF) verilerine g\u00f6re, perakende sat\u0131\u015flar\u0131n, kas\u0131m ve aral\u0131k aylar\u0131n\u0131 kapsayan d\u00f6nemde ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 3 ila 4 artaca\u011f\u0131 tahmin ediliyor. “Tatil sezonu” sat\u0131\u015flar\u0131n\u0131n 2022’de y\u00fczde 5,4, 2021’de y\u00fczde 12,7, 2020’de y\u00fczde 9,1 ve 2019’da y\u00fczde 3,8’l\u00fck art\u0131\u015f g\u00f6sterdi\u011fi kay\u0131tlarda yer al\u0131yor.<\/p>\n ABD’de bu y\u0131l “Efsane Cuma”da ise 130,7 milyon ki\u015finin ma\u011fazalarda ve \u00e7evrim i\u00e7i ortamda al\u0131\u015fveri\u015f yapmas\u0131 bekleniyor.<\/p>\n