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\u0130GA’dan yap\u0131lan a\u00e7\u0131klamada, \u0130stanbul Havaliman\u0131’n\u0131n t\u00fcm yolcular\u0131na kusursuz bir seyahat deneyimi sa\u011flama motivasyonuyla yola \u00e7\u0131karak, geli\u015fim alanlar\u0131n\u0131 tespit etmek i\u00e7in y\u0131ll\u0131k olarak tekrarlad\u0131\u011f\u0131 ara\u015ft\u0131rmas\u0131n\u0131n 2023 sonu\u00e7lar\u0131n\u0131n a\u00e7\u0131kland\u0131\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n
Buna g\u00f6re GfK (Growth from Knowledge) adl\u0131 ara\u015ft\u0131rma \u015firketi taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmada \u0130stanbul halk\u0131n\u0131n \u00f6ncelikli olarak tercih etti\u011fi havaliman\u0131n\u0131n \u0130stanbul Havaliman\u0131 oldu\u011funa vurgu yap\u0131lan a\u00e7\u0131klamada, \u00f6nceki y\u0131llardaki ara\u015ft\u0131rmalarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda \u0130stanbul Havaliman\u0131’n\u0131n be\u011fenilme oran\u0131n\u0131n art\u0131\u015f g\u00f6sterdi\u011fi belirtildi.<\/p>\n
A\u00e7\u0131klamada, ilk kez 2021 y\u0131l\u0131nda yap\u0131lan \u00e7al\u0131\u015fmada, halk genelinde \u0130stanbul Havaliman\u0131’n\u0131n be\u011feni oran\u0131 y\u00fczde 84 iken bu oran\u0131n 2022’de y\u00fczde 83 olarak \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fcne dikkat \u00e7ekilerek, bu y\u0131lki ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re \u0130stanbul Havaliman\u0131’n\u0131n be\u011fenilme oran\u0131n\u0131n y\u00fczde 89’a y\u00fckseldi\u011fi kaydedildi.<\/p>\n
Kat\u0131l\u0131mc\u0131lara \u0130stanbul Havaliman\u0131’n\u0131 be\u011fenme sebeplerinin de soruldu\u011fu aktar\u0131lan a\u00e7\u0131klamada, “b\u00fcy\u00fck\/geni\u015f olmas\u0131” se\u00e7ene\u011finin en y\u00fcksek skorlu be\u011feni kriteri olarak \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 vurguland\u0131.<\/p>\n
A\u00e7\u0131klamada, havaliman\u0131n\u0131n “temiz olmas\u0131”, “\u00e7al\u0131\u015fanlar\u0131n yard\u0131msever ve g\u00fcler y\u00fczl\u00fc olmas\u0131”, “ferah, d\u00fczenli ve tertipli olmas\u0131” se\u00e7eneklerinin de ankette \u00fcst s\u0131ralarda yer ald\u0131\u011f\u0131 belirtildi.<\/p>\n
Ara\u015ft\u0131rmada kat\u0131l\u0131mc\u0131lardan \u0130stanbul Havaliman\u0131’n\u0131 belli kriterler \u00e7er\u00e7evesinde de\u011ferlendirmelerinin istendi\u011fi, buna g\u00f6re “Yolcu memnuniyetinin \u00f6nemsenmesi, havaliman\u0131n\u0131n teknolojik y\u00f6nden rakiplerine k\u0131yasla daha geli\u015fmi\u015f olmas\u0131, \u00f6zel ihtiya\u00e7 sahibi ve \u00e7ocuklu yolculara y\u00f6nelik imkanlar sa\u011flanmas\u0131, prestijli bir havaliman\u0131 olmas\u0131” se\u00e7eneklerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 ifade edildi.<\/p>\n
A\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen \u0130GA \u00dcst Y\u00f6netici (CEO) Vekili Selahattin Bilgen, havaliman\u0131n\u0131n t\u00fcm operasyonel s\u00fcre\u00e7lerini, bilimsel \u00e7al\u0131\u015fmalar \u0131\u015f\u0131\u011f\u0131nda ve ara\u015ft\u0131rmalar sonucunda d\u00fczenleyip y\u00f6nettiklerini aktard\u0131.<\/p>\n
Bu do\u011frultuda yolculara sunduklar\u0131 hizmetin her y\u0131l daha \u00e7ok be\u011fenilmesinin kendilerini \u00e7ok memnun etti\u011fini vurgulayan Bilgen, “\u0130GA \u0130stanbul Havaliman\u0131, yaln\u0131zca farkl\u0131 k\u00fclt\u00fcrlere de\u011fil, farkl\u0131 ya\u015f gruplar\u0131na ve yolcular\u0131n \u00f6zel ihtiya\u00e7lar\u0131na g\u00f6re tasarlanan hizmetlerini T\u00fcrk misafirperverli\u011fi anlay\u0131\u015f\u0131yla y\u00fczlerce farkl\u0131 \u00fclkeden milyonlarca yolcuya kusursuz \u015fekilde sunmak i\u00e7in \u00e7abal\u0131yor. T\u00fcm d\u00fcnyaya hizmet veren bir havaliman\u0131 olarak bu be\u011feni oran\u0131n\u0131 daha da art\u0131rmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za devam edece\u011fiz.” ifadelerini kulland\u0131.<\/p>\n