{"id":18978,"date":"2023-10-21T13:27:31","date_gmt":"2023-10-21T13:27:31","guid":{"rendered":"https:\/\/kraios.app\/news\/ekonomi\/2023\/10\/21\/protez-uretiminden-12-bin-500-satis-noktasina-ulasan-104-yillik-yolculuk-kifidis\/"},"modified":"2023-10-21T13:27:31","modified_gmt":"2023-10-21T13:27:31","slug":"protez-uretiminden-12-bin-500-satis-noktasina-ulasan-104-yillik-yolculuk-kifidis","status":"publish","type":"post","link":"https:\/\/kraios.app\/news\/ekonomi\/2023\/10\/21\/protez-uretiminden-12-bin-500-satis-noktasina-ulasan-104-yillik-yolculuk-kifidis\/","title":{"rendered":"Protez \u00fcretiminden 12 bin 500 sat\u0131\u015f noktas\u0131na ula\u015fan 104 y\u0131ll\u0131k yolculuk: Kifidis"},"content":{"rendered":"


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Anadolu Ajans\u0131n\u0131n (AA) Cumhuriyet’in 100. y\u0131l d\u00f6n\u00fcm\u00fc dolay\u0131s\u0131yla haz\u0131rlad\u0131\u011f\u0131 “T\u00fcrkiye’nin As\u0131rl\u0131k \u015eirketleri” temal\u0131 dosya haberin ikinci b\u00f6l\u00fcm\u00fcnde, 1919 y\u0131l\u0131nda Beyo\u011flu’nda ortez-protez at\u00f6lyesi olarak ba\u015flayan Kifidis’in 104 y\u0131ll\u0131k ticari yolculu\u011funa yer verildi.<\/p>\n

19. y\u00fczy\u0131l\u0131n sonlar\u0131nda Frans\u0131zlara ait bir tren i\u015fletmesinde ba\u015fteknisyen olarak \u00e7al\u0131\u015fan Tana\u015f Kifidis, i\u015fletme devletle\u015ftirildikten sonra kendisine yeni bir i\u015f alan\u0131 arad\u0131 ve yak\u0131n dostu, d\u00f6nemin \u00fcnl\u00fc cerrahlar\u0131ndan Dr. Gurneos’a ak\u0131l da\u00adn\u0131\u015ft\u0131.<\/p>\n

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Dr. Gurneos, Kifidis’in teknik konulardaki becerisini bildi\u011finden, deneme olarak bir hastas\u0131n\u0131n ihtiyac\u0131 olan bir cihaz yapmas\u0131n\u0131 talep etti. B\u00f6ylece Tana\u015f Kifidis, insanlara yard\u0131mc\u0131 olacak teknik cihazlar \u00fcretmeye ba\u015flad\u0131.<\/p>\n

Cihazlar\u0131n fayda sa\u011flamas\u0131 \u00fczerine b\u00fcy\u00fck mutluluk duydu ve bu i\u015fi geli\u015ftirmek i\u00e7in \u00f6nce yurt d\u0131\u015f\u0131nda e\u011fitim almas\u0131 gerekti\u011fine karar verdi. Almanya’da protez-ortez teknik e\u011fitimi alan Kifidis, b\u00f6ylece \u00fclkeye d\u00f6nd\u00fc\u011f\u00fcnde T\u00fcrkiye’nin ilk resmi diplomal\u0131 protez-ortez teknikeri oldu.<\/p>\n

Tana\u015f Kifidis 1919 y\u0131l\u0131nda Beyo\u011flu’nda “Kifidis Ortopedi” ad\u0131yla \u0130stanbul’un ilk ortez-protez klini\u011fini kurdu, Osmanl\u0131 hanedan\u0131n\u0131n bir \u00fcyesine protez yap\u0131nca \u00fcn\u00fc iyice yay\u0131ld\u0131.<\/p>\n

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Kuruldu\u011fu ilk y\u0131llarda T\u00fcrkiye’de eczaneler ve di\u011fer medikal perakendeciler arac\u0131l\u0131\u011f\u0131yla ortopedik ve medikal \u00fcr\u00fcnler \u00fcreten ve satan ilk firma olma unvan\u0131 alan \u015firket, 1974’te \u0130stiklal Caddesi’nde ortopedik destekler ve \u00f6zel \u00fcretim ortopedik ayakkab\u0131lar satan ilk medikal ma\u011fazas\u0131n\u0131 a\u00e7t\u0131.<\/p>\n

\u00c7ok ge\u00e7meden \u015firketin \u00fc\u00e7\u00fcnc\u00fc nesil y\u00f6neticisi Laki Vasiliadis, kaliteli anatomik ayakkab\u0131lara ihtiya\u00e7 oldu\u011funu fark etti ve Kifidis’i anatomik ayakkab\u0131 ma\u011faza zinciri olan ilk T\u00fcrk \u015firketi haline getirdi.<\/p>\n

Ge\u00e7mi\u015fin m\u00fctevaz\u0131l\u0131\u011f\u0131 ile gelece\u011fin yeniliklerini bir arada tutmay\u0131 ba\u015farabilen ender kurumlar aras\u0131nda yer alan Kifidis, \u0130stanbul Ansiklopedisi’ne giren ilk ortopedi firmas\u0131 olma \u00f6zelli\u011fi de kazand\u0131.<\/p>\n

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Medikal ve ayakkab\u0131 \u00fcr\u00fcnlerinin yan\u0131 s\u0131ra y\u0131llar ge\u00e7tik\u00e7e \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini ve temsil etti\u011fi markalar\u0131 art\u0131ran Kifidis, y\u0131llarca b\u00fcy\u00fck bir \u00f6zveriyle \u00e7al\u0131\u015farak geli\u015ftirdi\u011fi sa\u011fl\u0131kl\u0131 ayakkab\u0131lar\u0131yla tan\u0131nan bir marka olmaya devam etti.<\/p>\n

Y\u00fczy\u0131ll\u0131k Markalar Derne\u011fi \u00fcyesi Kifidis’in y\u0131ll\u0131k 100 bin \u00e7ift \u00fcretim kapasiteli anatomik ayakkab\u0131 tesisi bulunuyor. Kifidis, halihaz\u0131rda 140 \u00e7al\u0131\u015fan ve y\u0131ll\u0131k \u200b\u200b\u200b\u200b\u200b\u200b\u200b270 milyon liral\u0131k ciroya ula\u015ft\u0131.<\/p>\n

“Y\u00fczde 100 T\u00fcrk \u015firketiyiz”<\/h3>\n

Kifidis’in \u00fc\u00e7\u00fcnc\u00fc ku\u015fan y\u00f6neticisi olan ve y\u00f6netimi o\u011flu Varon Vasiliadis’e devreden Laki Vasiliadis, AA muhabirine yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u015firketin kurucusu b\u00fcy\u00fck dede Tana\u015f Kifidis’in ba\u015fteknisyen oldu\u011fu Frans\u0131z tren i\u015fletmesinin kapanmas\u0131n\u0131n ard\u0131ndan bu i\u015fe girdi\u011fini belirterek i\u015fletmenin ilk isminin T\u00fcrk Ortopedi oldu\u011funu ve sonras\u0131nda Kifidis Ortopedi olarak de\u011fi\u015fti\u011fini s\u00f6yledi.<\/p>\n

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Tana\u015f Kifidis’in ortez-protez e\u011fitimi g\u00f6rd\u00fc\u011f\u00fcn\u00fc, d\u00f6n\u00fc\u015fte takma uzuv, kol ve bacak yapmaya ba\u015flad\u0131\u011f\u0131n\u0131 dile getiren Vasiliadis, \u00f6nce Emin\u00f6n\u00fc, sonras\u0131nda \u0130stiklal Caddesi’nde \u00fcretim yap\u0131ld\u0131\u011f\u0131n\u0131 anlatt\u0131.<\/p>\n

Vasiliadis, Kifidis ismini duyanlar\u0131n \u015firketi yabanc\u0131 olarak alg\u0131lad\u0131\u011f\u0131n\u0131 belirterek “Hatta baz\u0131 m\u00fc\u015fterilerimiz de zaman zaman soruyor. ‘Alman firmas\u0131 m\u0131d\u0131r?’ diye. Katiyetle, y\u00fczde 100 T\u00fcrk firmas\u0131d\u0131r, biz Ni\u011fde k\u00f6kenli bir aileyiz.<\/p>\n

\u015eirket \u0130stanbul’da kuruldu\u011funda T\u00fcrk kelimesini \u00f6zel \u015firketlerin kullanmas\u0131 yasaklan\u0131nca T\u00fcrk Ortopedi ismi, bel kamburlu\u011fundan gelen kifozite ismi tercih edilmi\u015f ve Kifidis olmu\u015f.” dedi.<\/p>\n

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“1000’e yak\u0131n \u00fcr\u00fcn \u00e7e\u015fidimiz var”<\/h3>\n

Laki Vasiliadis, ilk olarak ortez-protez \u00fcr\u00fcnlerle \u00fcretime ba\u015flan\u0131ld\u0131\u011f\u0131n\u0131 belirterek kendisi \u015firketin ba\u015f\u0131na geldi\u011finde bu al\u0131\u015fkanl\u0131\u011f\u0131 de\u011fi\u015ftirdi\u011fini s\u00f6yledi.<\/p>\n

“\u00c7\u00fcnk\u00fc protez, ortez yaparken bir hastaya hitap edebiliyordum. Ben \u00e7ok insana bir anda hitap etmek istedim.” diyen Vasiliadis, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n

“\u00c7ok insana bir anda hitap etmek i\u00e7in ne yapman\u0131z gerekiyordu? Toplu satman\u0131z gerekiyordu. \u0130lk olarak T\u00fcrkiye’de sa\u011fl\u0131k malzemesini eczanelere satmaya ba\u015flayan ki\u015fiyim. 6 \u00fcr\u00fcnle ba\u015flad\u0131m sadece. Bug\u00fcn 1000’e yak\u0131n \u00fcr\u00fcn \u00e7e\u015fidimiz var.”<\/p>\n

Vasiliadis, \u00fcr\u00fcnlerin eczanelerde, medikal firmalarda ve kendi ma\u011fazalar\u0131nda sat\u0131ld\u0131\u011f\u0131n\u0131 belirterek “G\u00f6reve geldi\u011fim ilk y\u0131llarda, 1970’lerde, ayakkab\u0131n\u0131n Anadolu insan\u0131 i\u00e7in b\u00fcy\u00fck bir sorun oldu\u011funu g\u00f6rd\u00fcm. Kitaplar\u0131 kar\u0131\u015ft\u0131rd\u0131\u011f\u0131mda \u0131rklara g\u00f6re ayak tipinin de\u011fi\u015fim g\u00f6sterdi\u011fini izlemeye ba\u015flad\u0131m. Aya\u011f\u0131n geni\u015fli\u011fine g\u00f6re kal\u0131plar tespit ettim ve ayakkab\u0131ya girmeye karar verdim. Ayakkab\u0131ya girince \u00e7ok yere satmak i\u00e7in ma\u011faza a\u00e7mam\u0131z gerekiyor. \u0130lk ma\u011fazam\u0131 \u0130stiklal Caddesi’nde a\u00e7t\u0131m.” diye konu\u015ftu.<\/p>\n

Vasiliadis, ayakkab\u0131yla ba\u015flad\u0131klar\u0131 \u00e7e\u015fitlilik kapsam\u0131nda halihaz\u0131rda t\u0131bbi korseden varis \u00e7orab\u0131na, y\u00fcn kemerden anatomik terliklere, a\u011fr\u0131 kesici kremlerden mentoll\u00fc bandajlara, ayak nas\u0131rlar\u0131n\u0131 ge\u00e7irecek ila\u00e7lardan \u00e7atlak kremine kadar 1000’e yak\u0131n \u00e7e\u015fit \u00fcr\u00fcn \u00fcrettiklerini vurgulad\u0131.<\/p>\n

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“12 bin 500 noktaday\u0131z”<\/h3>\n

Laki Vasiliadis, yeni bir \u00fcr\u00fcn \u00e7\u0131kar\u0131rken genelde pazar ara\u015ft\u0131rmas\u0131 yap\u0131lmas\u0131 gerekti\u011fini ancak kendisinin hislerine g\u00fcvenerek yeni bir \u00fcr\u00fcn \u00fcretmeye ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

Kovid-19 d\u00f6nemine kadar T\u00fcrkiye genelinde 49 ma\u011fazaya kadar \u00e7\u0131kt\u0131klar\u0131n\u0131 ancak sonras\u0131nda bu say\u0131n\u0131n 14’e d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ancak cirolar\u0131nda kay\u0131p ya\u015famad\u0131klar\u0131n\u0131 dile getiren Vasiliadis, “3 bine yak\u0131n medikal firmada ve eczanede bulunuyoruz.<\/p>\n

\u015eu anda yeni bir programa girdik. B\u00fcy\u00fck bir kozmetik firmas\u0131yla anla\u015fmam\u0131z kapsam\u0131nda 12 bin 500 eczaneye kadar ula\u015faca\u011f\u0131z.” diye konu\u015ftu.<\/p>\n

Kifidis nas\u0131l 100 y\u0131l ayakta kald\u0131?<\/h3>\n

Laki Vasiliadis, \u015firketlerin uzun \u00f6m\u00fcrl\u00fc olmas\u0131na ili\u015fkin, \u015fu ifadeleri kulland\u0131:<\/p>\n

“100 y\u0131ll\u0131k ba\u015far\u0131n\u0131z\u0131 neye bor\u00e7lusunuz?’ diye soruldu\u011funda herkes bir \u015feyler s\u00f6yler. \u0130lk \u00f6nce \u015funu s\u00f6yleyeyim: 100 y\u0131ll\u0131k marka olmak i\u00e7in ille \u00e7ok b\u00fcy\u00fck \u00e7ok zengin bir \u015firket olman\u0131z gerekmez. \u00c7\u00fcnk\u00fc bizim \u015firketimiz yapt\u0131\u011f\u0131 i\u015f itibar\u0131yla istese de \u00e7ok b\u00fcy\u00fck paralar kazanamaz ama itibar\u0131 olan, do\u011fru i\u015f yapan bir firma oldu\u011fu i\u00e7in ayakta kalabiliyor.<\/p>\n

Peki as\u0131l sebebi nedir ayakta kalmam\u0131z\u0131n? Benim prensibim herhalde bizimkilerde de vard\u0131. Kendimi, aileme kulland\u0131rmayaca\u011f\u0131m \u015feyi \u00fc\u00e7\u00fcnc\u00fc \u015fahsa satmad\u0131m. Para kazanmak i\u00e7in sa\u011fl\u0131k malzemesini, yanl\u0131\u015f ise empoze etmedi. Yani sizin de anlayaca\u011f\u0131n\u0131z do\u011fru yerde, do\u011fru zamanda, do\u011fru \u00fcr\u00fcn\u00fc satmakla ayakta kal\u0131n\u0131yor diye d\u00fc\u015f\u00fcn\u00fcyorum.”<\/p>\n

Vasiliadis, 100 y\u0131ll\u0131k markalar\u0131n ayakta kalmalar\u0131n\u0131n ana sebeplerinden birini, “ilk g\u00fcn oldu\u011fu gibi ayn\u0131 kaliteyi ve g\u00fcveni devam ettirmelerine” ba\u011flad\u0131.<\/p>\n

Yeni yat\u0131r\u0131m planlar\u0131 konusunda ise Vasiliadis, hep birlikte ya\u015fan\u0131lan olumsuzluklar\u0131 atlatarak do\u011fru \u00fcr\u00fcn\u00fc do\u011fru zamanda ve do\u011fru yerde t\u00fcketiciye sunmaya devam edeceklerini bildirdi.<\/p>\n

“\u0130hracatta \u00e7ok \u00fcmitliyiz”<\/h3>\n

Laki Vasiliadis, Kifidis’i 100 y\u0131l sonra nerede g\u00f6rmeyi arzu etti\u011fine ili\u015fkin soruya \u015fu yan\u0131t\u0131 verdi:<\/p>\n

“Zaman, ihtiya\u00e7lar, al\u0131\u015fkanl\u0131klar de\u011fi\u015fiyor. Biz de yava\u015f yava\u015f de\u011fi\u015fime u\u011fruyoruz. \u015eu anda d\u00f6rd\u00fcnc\u00fc nesil i\u015fin ba\u015f\u0131nda. Ben, ismimizin yine kaliteli \u00fcr\u00fcnlerle yukar\u0131 do\u011fru \u00e7\u0131kaca\u011f\u0131na inan\u0131yorum. \u00dcretime \u00e7ok \u00f6nem veriyorum. \u0130zmir’de ayakkab\u0131 \u00fcreten, \u00e7ocuk ayakkab\u0131s\u0131 \u00fcreten bir fabrikam\u0131z var. Bu fabrikada Avrupa’n\u0131n belli markalar\u0131na kendi markalar\u0131yla ayakkab\u0131 \u00fcretiyoruz. \u0130n\u015fallah fabrikay\u0131 daha b\u00fcy\u00fct\u00fcr\u00fcz ve T\u00fcrkiye’nin sesini yurt d\u0131\u015f\u0131nda bu yeni \u00fcretimlerle daha da duyururuz. \u0130hracatta \u00e7ok \u00fcmitliyiz. \u0130yi gidiyoruz.”<\/p>\n


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